Having a marketing dashboard that measures vital KPIs will give you enough insight to make better decisions to create a positive future by helping you generate traffic and leads and prove the ROI of your marketing activities.

Recent statistics make a very compelling point: Reviews are one of the best conversion tools and can help boost sales in a very short time. Econsultancy found that reviews increase sales by 18% on average.

With nearly three billion social media users worldwide, determining a set of rules to please everyone would be impossible. But there are some guidelines that brands should follow to help ensure social media branding and business success.